Broadcasting rights refer to the legal permissions granted to television and radio networks to air specific content, such as sports events, movies, or television shows. These rights are typically sold by the content owners, like sports leagues or film studios, to broadcasters, allowing them to reach audiences through their platforms. The value of broadcasting rights can vary significantly based on factors like the popularity of the content and the size of the audience. For example, major events like the Super Bowl or the Olympics often command high prices for their broadcasting rights due to their large viewership and commercial potential.