The term "box office" refers to the commercial success of a film, measured by the amount of money it earns from ticket sales. It is an important indicator of a movie's popularity and can influence future projects, including sequels and adaptations. Box office figures are typically reported weekly and can vary significantly based on factors like marketing, competition, and audience reception. In the film industry, the box office is often associated with major releases, especially during peak seasons like summer and the holiday period. The highest-grossing films, such as those from the Marvel Cinematic Universe or Star Wars, often dominate box office charts, reflecting their widespread appeal and extensive marketing efforts.