"Being-toward-death" is a concept introduced by philosopher Martin Heidegger in his work Being and Time. It refers to the awareness of one's own mortality and the recognition that death is an inevitable part of life. This awareness shapes how individuals understand their existence and make choices, emphasizing the importance of authenticity and personal responsibility. In this framework, individuals confront their own finitude, which can lead to a deeper appreciation of life. By acknowledging death, people may prioritize meaningful experiences and relationships, ultimately influencing their approach to living and decision-making in everyday life.