Behavioral economists study how psychological factors influence people's economic decisions. Unlike traditional economists, who assume that individuals always act rationally, behavioral economists recognize that emotions, biases, and social influences can lead to irrational choices. They explore how these factors affect spending, saving, and investing behaviors. By combining insights from psychology and economics, behavioral economists aim to understand why people often make decisions that contradict their best interests. Their research can help design better policies and products that encourage more beneficial financial behaviors, ultimately improving overall economic well-being.