Beach music is a genre that originated in the coastal regions of the United States, particularly in the Carolinas. It is characterized by its upbeat rhythms and smooth melodies, often featuring instruments like the guitar, saxophone, and keyboard. The music typically evokes feelings of relaxation and fun, making it popular for summer gatherings and beach parties. The genre is closely associated with the Shag dance, which originated in the same regions. Beach music often includes elements of rhythm and blues and soul, and it gained popularity in the 1960s. Artists like The Embers and The Drifters are well-known for their contributions to this lively musical style.