Association, or connection, refers to the relationship between two or more entities, where one influences or relates to the other. This can occur in various contexts, such as psychology, where it describes how thoughts or memories are linked, or in social settings, where individuals form bonds based on shared interests or experiences. In a broader sense, associations can also be seen in networks, such as social media platforms that connect users, or in business partnerships that create collaborative opportunities. These connections can enhance communication, foster collaboration, and lead to the exchange of ideas or resources.