Assertive communication is a style of expressing thoughts, feelings, and needs openly and honestly while respecting others. It involves using clear and direct language, allowing individuals to stand up for themselves without being aggressive or passive. This approach fosters healthy relationships and encourages mutual respect. In assertive communication, individuals often use "I" statements to convey their feelings, such as "I feel" or "I need." This technique helps to express personal experiences without blaming others. By practicing assertive communication, people can improve their self-esteem and reduce misunderstandings in interactions with others, including friends, family, and colleagues.