Alternative hip-hop is a subgenre of hip-hop that blends traditional rap elements with diverse musical styles, such as rock, jazz, and electronic music. It often features unconventional lyrics and themes, focusing on personal experiences, social issues, and artistic expression rather than mainstream commercial topics. Artists like A Tribe Called Quest and OutKast have been influential in shaping this genre. This genre emerged in the late 1980s and gained popularity in the 1990s and 2000s, with artists like Kid Cudi and Chance the Rapper pushing boundaries. Alternative hip-hop often prioritizes creativity and individuality, appealing to listeners seeking a different sound from mainstream hip-hop.