Zuru Pets Alive are interactive toy pets designed to mimic real animals. They come in various styles, including puppies and kittens, and feature lifelike movements and sounds. These toys respond to touch and can perform tricks, making them engaging for children. The pets are made from soft materials and are battery-operated, allowing them to move and react to their environment. Zuru Pets Alive aim to provide a fun and nurturing experience, encouraging imaginative play while teaching kids about caring for pets without the responsibilities of a real animal.