The Zune was a digital media player developed by Microsoft, first released in 2006. It was designed to compete with the popular iPod by offering features like music playback, video playback, and a built-in FM radio. The Zune also had a unique social feature that allowed users to share music wirelessly with friends. Over the years, several versions of the Zune were released, including the Zune HD, which featured a touchscreen interface and access to apps. Despite its innovative features, the Zune struggled to gain significant market share and was eventually discontinued in 2012, as digital music consumption shifted towards streaming services.