Zuffa, LLC is a sports promotion company best known for its ownership of the Ultimate Fighting Championship (UFC). Founded in 2001 by Frank Fertitta III, Lorenzo Fertitta, and Dana White, Zuffa played a crucial role in popularizing mixed martial arts (MMA) globally. The company has been instrumental in establishing rules, regulations, and a competitive structure for the sport. In 2016, Zuffa was sold to WME-IMG for approximately $4 billion, marking one of the largest transactions in sports history. Despite the change in ownership, Zuffa continues to operate under the UFC brand, maintaining its influence in the MMA industry and promoting events worldwide.