ZeniMax Media is an American video game holding company founded in 1999. It is known for owning several prominent game studios, including Bethesda Game Studios, id Software, and Arkane Studios. The company has produced popular game franchises such as The Elder Scrolls and Doom. In 2020, ZeniMax Media was acquired by Microsoft for $7.5 billion, enhancing Microsoft's gaming portfolio. The acquisition aimed to strengthen the company's position in the gaming industry, particularly with its Xbox console and Game Pass subscription service, providing players access to a wide range of games.