"Ze/Zir" are gender-neutral pronouns used by some individuals who do not identify strictly as male or female. These pronouns serve as alternatives to traditional pronouns like "he/him" or "she/her." Using "ze" and "zir" helps create an inclusive environment for people of diverse gender identities. For example, instead of saying "he went to the store" or "she went to the store," one might say "ze went to the store." The use of these pronouns is part of a broader movement to recognize and respect various gender identities, similar to the use of they/them as singular pronouns.