The Zapatista movement is a revolutionary movement in Mexico that began in 1994, led by the Zapatista Army of National Liberation (EZLN). It emerged in response to issues like poverty, land rights, and indigenous rights, particularly in the southern state of Chiapas. The movement gained international attention after a brief armed uprising on January 1, 1994, coinciding with the implementation of the North American Free Trade Agreement (NAFTA). The Zapatistas advocate for autonomy, democracy, and social justice, emphasizing the rights of indigenous peoples. They utilize a mix of grassroots organizing, direct action, and digital communication to spread their message. The movement continues to influence discussions on indigenous rights and social movements in Mexico and beyond.