Zag is a term often used to describe a sharp turn or change in direction, particularly in a path or route. It can also refer to a sudden shift in strategy or approach, especially in business or creative contexts. The concept of "zagging" is frequently paired with "zig," indicating a contrasting movement or decision. In a broader sense, Zag can represent innovation or a unique perspective that diverges from conventional thinking. This idea is commonly applied in marketing and branding, where companies aim to stand out by taking unexpected routes or offering distinctive products that challenge the status quo.