Zadruga is a popular reality television show in Serbia that first premiered in 2018. The show features a group of contestants living together in a large house, where they are filmed 24/7. Participants engage in various challenges and tasks, competing for a cash prize while navigating social dynamics and relationships. The format of Zadruga encourages drama and interaction among contestants, often leading to conflicts and alliances. Viewers can vote to influence the game, adding an interactive element. The show has gained significant popularity, becoming a cultural phenomenon in the region and spawning multiple seasons.