Zach Weinersmith is an American cartoonist and author best known for creating the webcomic Saturday Morning Breakfast Cereal (SMBC). Launched in 2002, SMBC features humor that often explores science, philosophy, and relationships, appealing to a diverse audience. In addition to his webcomic, Weinersmith has collaborated with his wife, Kelly Weinersmith, on the graphic novel Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything. He is also known for his work in science communication, making complex topics accessible and entertaining through his art and writing.