Zac Brown Band's Southern Ground is a music and entertainment company founded by the country music group Zac Brown Band. Established in 2010, it encompasses a record label, a publishing company, and a production team. The brand aims to promote a diverse range of musical styles while supporting emerging artists. In addition to music, Southern Ground also includes a restaurant and a festival. The restaurant, located in Savannah, Georgia, offers a menu inspired by Southern cuisine. The annual Southern Ground Music & Food Festival showcases various artists and culinary experiences, celebrating the band's commitment to music and community.