Z-folds are a type of folding technique commonly used in paper products, such as brochures and flyers. This method involves folding a single sheet of paper into three sections, creating a zigzag pattern that resembles the letter "Z." Each panel can be used for different content, making it an effective way to present information in a compact format. This folding style is popular in marketing materials because it allows for easy distribution and storage. When unfolded, a Z-fold provides a larger surface area for graphics and text, making it visually appealing and informative for readers.