"Yo soy Betty, la fea" is a popular Colombian telenovela that first aired in 1999. The story follows Beatriz Pinzón, an intelligent but unattractive young woman who lands a job at a prestigious fashion company. Despite facing discrimination due to her looks, Betty proves her worth through her skills and determination. The show explores themes of beauty, self-acceptance, and love, becoming a cultural phenomenon in Latin America and beyond. It has inspired numerous adaptations, including the American version titled Ugly Betty. The series highlights the challenges and triumphs of its characters in a competitive and superficial industry.