"Yo Soy Betty, La Fea" is a Colombian telenovela that premiered in 1999. The story follows Beatriz Pinzón, an intelligent but unattractive young woman who lands a job at a fashion company. Despite facing discrimination due to her looks, Betty's skills and determination help her navigate the challenges of the corporate world. The show explores themes of beauty, self-acceptance, and love, becoming a cultural phenomenon in Latin America and beyond. It has inspired numerous adaptations, including the American version titled Ugly Betty. The series highlights the importance of inner beauty and personal growth over societal standards.