Yo Gotti is an American rapper and songwriter, born Mario Mims on May 19, 1981, in Memphis, Tennessee. He gained popularity in the early 2000s with his mixtapes and hit singles, becoming a prominent figure in the Southern hip-hop scene. His music often reflects his experiences growing up in Memphis and addresses themes of struggle and success. In addition to his music career, Yo Gotti is the founder of the record label CMG (Collective Music Group), which has signed several successful artists. He has collaborated with various well-known musicians, including Nicki Minaj and Lil Wayne, further expanding his influence in the industry.