Yield Management is a pricing strategy used by businesses, especially in the travel and hospitality industries, to maximize revenue. It involves adjusting prices based on demand, time, and other factors. For example, a hotel might charge higher rates during peak seasons when more guests are likely to book rooms, while offering discounts during slower periods to attract more customers. This approach helps companies optimize their profits by selling the right product to the right customer at the right time. By analyzing data on customer behavior and market trends, businesses can make informed decisions about pricing and inventory, ensuring they make the most of their resources.