Yellow Journalism refers to a style of news reporting that emphasizes sensationalism over factual accuracy. It often includes exaggerated headlines, misleading information, and emotional appeals to attract readers. This approach became prominent in the late 19th century, particularly during the rivalry between newspapers owned by Joseph Pulitzer and William Randolph Hearst. The term originated from the use of yellow ink in a popular comic strip, which symbolized the sensational nature of the reporting. Yellow Journalism played a significant role in shaping public opinion, especially during events like the Spanish-American War, where it influenced perceptions and fueled conflicts.