Yahoo Japan is a leading internet company in Japan, established in 1996 as a joint venture between Yahoo! Inc. and SoftBank. It offers a wide range of services, including a search engine, news portal, shopping platform, and online auction services. The platform is known for its localized content and user-friendly interface, catering specifically to Japanese users. Over the years, Yahoo Japan has expanded its services to include mobile applications and e-commerce, making it a significant player in the Japanese digital landscape.