Yahoo! Japan is a popular web portal and search engine in Japan, launched in 1996. It offers a variety of services, including news, shopping, and email, catering specifically to Japanese users. The platform is known for its user-friendly interface and localized content, making it a go-to site for many in Japan. In 2018, Yahoo! Japan became a subsidiary of Z Holdings, which is part of the SoftBank Group. The company has expanded its services over the years, integrating features like online auctions and payment systems, further solidifying its position in the Japanese internet market.