YUP is an acronym that stands for "Young Urban Professional." It typically refers to a demographic group of young adults, often in their 20s to 30s, who are well-educated and work in professional careers. This group is often characterized by their disposable income, urban lifestyle, and interest in trends, culture, and social activities. The YUP culture emerged in the 1980s, particularly in cities like New York and San Francisco, where young professionals sought to balance work and leisure. They are often associated with a fast-paced lifestyle, enjoying dining out, nightlife, and travel, while also being influenced by technology and modern conveniences.