YJ Entertainment is a South Korean entertainment company founded in 2010 by Yang Hyun-suk, a former member of the popular group Seo Taiji and Boys. The company is known for managing various artists and producing music across different genres, particularly in the K-pop industry. The agency has launched several successful groups and solo artists, contributing to the global popularity of K-pop. YJ Entertainment focuses on talent development, music production, and promoting its artists through various media platforms, helping them reach a wide audience both in South Korea and internationally.