YG is a South Korean entertainment company founded in 1996 by Yang Hyun-suk. It is known for managing popular K-pop artists and groups, including BIGBANG, BLACKPINK, and iKON. The company has played a significant role in the global spread of K-pop music and culture. In addition to music production, YG is involved in various entertainment sectors, including television and fashion. The company has established a reputation for its unique artistic style and innovative marketing strategies, contributing to the success of its artists both domestically and internationally.