YETI is a brand known for its high-quality outdoor products, particularly coolers, drinkware, and outdoor gear. Founded in 2006 by brothers Roy and Ryan Seiders, the company focuses on creating durable and functional items designed for outdoor enthusiasts. YETI products are popular among campers, fishermen, and tailgaters for their ability to keep items cold or hot for extended periods. The brand has gained a reputation for its rugged design and performance, often featuring double-wall vacuum insulation and tough exteriors. YETI's commitment to quality has made it a favorite among adventurers and those who enjoy spending time in nature, contributing to its growth in the outdoor market.