X5 is a prominent Russian retail company that operates a chain of supermarkets and hypermarkets. Founded in 2006, it has grown to become one of the largest food retailers in Russia, offering a wide range of products including groceries, household items, and personal care products. The company operates several store formats, including Pyaterochka, Perekrestok, and Karusel. X5 is known for its focus on customer service and competitive pricing. It employs advanced technology and data analytics to optimize inventory and improve shopping experiences. The company is also committed to sustainability, implementing initiatives to reduce waste and promote environmentally friendly practices in its operations.