Wunderman is a global marketing agency known for its expertise in data-driven marketing and customer engagement. Founded in 1958 by Leonard Wunderman, the agency focuses on creating personalized marketing strategies that connect brands with their audiences. It has a strong emphasis on using analytics to understand consumer behavior and improve campaign effectiveness. In 2018, Wunderman merged with J. Walter Thompson to form Wunderman Thompson, expanding its capabilities in creative and digital marketing. The agency operates in various sectors, including technology, retail, and healthcare, providing services such as advertising, branding, and customer experience design.