World Wildlife Day is celebrated on March 3rd each year to raise awareness about the importance of protecting the world's wild animals and plants. This day was established by the United Nations General Assembly in 2013, coinciding with the adoption of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). The theme of the day often focuses on specific species or issues related to wildlife conservation. The celebration includes various activities such as educational programs, wildlife protection campaigns, and community events. Organizations and individuals around the globe participate to highlight the need for sustainable practices and to combat illegal wildlife trade, which threatens biodiversity and ecosystems.