The World Wide Wrestling Federation (WWWF) was a professional wrestling promotion founded in 1963 by Vincent K. McMahon. It became known for its larger-than-life characters and dramatic storylines, helping to popularize professional wrestling in the United States. The organization was later renamed the World Wrestling Federation (WWF) and eventually became the WWE (World Wrestling Entertainment). WWWF featured many iconic wrestlers, including Bruno Sammartino, who held the championship title for an impressive 2,803 days. The promotion played a significant role in the growth of wrestling as a mainstream entertainment industry, leading to the establishment of various wrestling events and merchandise.