World Tourism Day is celebrated annually on September 27 to raise awareness about the importance of tourism and its social, cultural, and economic impact. Established by the United Nations World Tourism Organization (UNWTO) in 1980, this day encourages global cooperation and promotes sustainable tourism practices. Each year, World Tourism Day focuses on a specific theme that highlights current issues in the tourism sector. Events and activities are organized worldwide, including conferences, exhibitions, and cultural performances, to engage communities and promote the benefits of tourism for local economies and cultural exchange.