World Sparrow Day is celebrated on March 20 each year to raise awareness about the declining population of sparrows and other common birds. This day highlights the importance of these birds in our ecosystem and encourages people to take action to protect their habitats. The initiative was first launched in 2010 by the Nature Forever Society in collaboration with various organizations worldwide. Activities on this day often include educational programs, birdwatching events, and community efforts to create bird-friendly environments, promoting the conservation of urban wildlife and biodiversity.