The World Pet Association (WPA) is a non-profit organization dedicated to promoting the pet industry and advocating for pet welfare. Founded in 1950, it serves as a resource for pet professionals, businesses, and consumers, providing education and support to enhance the pet ownership experience. WPA organizes events such as the SuperZoo trade show, which connects pet retailers and suppliers. The association also focuses on responsible pet ownership, animal welfare, and the importance of pets in people's lives, working to ensure a positive environment for both pets and their owners.