The World Memory Sports Council (WMSC) is an international organization that promotes memory sports and competitions. It aims to establish standardized rules and regulations for memory events, ensuring fair play and consistency across different competitions. The council also works to raise awareness about the benefits of memory training and techniques. Founded in 1991, the WMSC oversees various memory championships, including the annual World Memory Championships. It supports memory athletes by providing resources and training programs, helping them enhance their skills. The council also collaborates with educational institutions to promote memory improvement techniques among students and professionals.