The World Beer Cup is a prestigious international beer competition held every two years. It was first established in 1996 and aims to recognize and promote the world's best beers. Breweries from around the globe submit their products to be judged by a panel of experts, including brewers, industry professionals, and beer enthusiasts. The competition features a wide range of categories, allowing various styles and flavors to be evaluated. Awards are given for gold, silver, and bronze medals, highlighting exceptional quality and craftsmanship. The World Beer Cup serves as a platform for breweries to gain recognition and expand their reach in the global market.