WooCommerce is a popular open-source plugin for WordPress that enables users to create and manage online stores. It provides a range of features, including product listings, shopping cart functionality, and secure payment processing, making it easy for businesses to sell products and services online. With WooCommerce, users can customize their online shops with various themes and extensions, allowing for a tailored shopping experience. It supports multiple payment gateways and shipping options, making it versatile for different business needs. This plugin is suitable for both small businesses and larger enterprises looking to expand their online presence.