The Women’s Media Center is a non-profit organization founded in 2005 by prominent figures such as Jane Fonda, Gloria Steinem, and Robin Morgan. Its mission is to ensure that women’s voices are represented in the media and to promote gender equality in media coverage. The organization conducts research, provides training, and advocates for policy changes to enhance women's visibility and influence in various media platforms. Through initiatives like the WMC SheSource, the organization connects media professionals with expert women to provide diverse perspectives on issues. The Women’s Media Center also works to combat stereotypes and promote fair representation of women in journalism, film, and other media industries.