The Wine Institute is a non-profit organization based in the United States that represents the interests of California's wine industry. Founded in 1934, it focuses on promoting the state's wines, advocating for favorable policies, and providing research and education about wine production and consumption. The institute works to enhance the reputation of California wines both domestically and internationally. It engages in marketing efforts, supports sustainable practices, and collaborates with various stakeholders, including winemakers, grape growers, and government agencies, to ensure the growth and success of the wine sector.