Wine Australia is the Australian government's agency responsible for promoting and regulating the country's wine industry. Established in 1981, it aims to enhance the reputation of Australian wine both domestically and internationally. The organization supports grape growers and winemakers through research, marketing, and education initiatives. The agency also oversees the Australian Wine Certification Scheme, which ensures that wines meet specific quality standards. By providing resources and guidance, Wine Australia helps producers navigate the complexities of the wine market, fostering growth and sustainability within the industry.