The Windows Phone Store was a digital distribution platform created by Microsoft for users of the Windows Phone operating system. It allowed users to download and purchase applications, games, music, and other digital content specifically designed for Windows Phone devices. The store featured a variety of categories, making it easy for users to find apps that suited their needs. Launched in 2010, the Windows Phone Store aimed to compete with other app stores like the Apple App Store and Google Play Store. However, it struggled to gain significant market share and was eventually discontinued in 2017, following the decline of the Windows Phone platform.