Wilshire Associates is a global investment technology and advisory firm based in the United States. Founded in 1972, it specializes in providing investment management solutions, analytics, and research services to institutional investors, including pension funds and endowments. The firm is known for its expertise in asset allocation and risk management. The company also offers a range of software products, including the Wilshire 5000, a comprehensive stock market index that tracks the performance of all publicly traded U.S. companies. With a focus on innovation, Wilshire Associates aims to help clients make informed investment decisions and optimize their portfolios.