William Eggleston is an American photographer known for his pioneering work in color photography. Born in 1939 in Memphis, Tennessee, he is often credited with elevating color images to the level of fine art. His unique style captures everyday scenes and objects, showcasing the beauty in the mundane. Eggleston's most famous work, the book William Eggleston's Guide, was published in 1976 and features vibrant images of Southern life. His influence can be seen in the works of many contemporary photographers, and he is recognized for changing the perception of color photography in the art world.