Will Bloom's Friends is a fictional group of characters from the novel and film Big Fish, created by Daniel Wallace. They are depicted as a mix of whimsical and fantastical figures who accompany Will Bloom, the son of the main character, Edward Bloom. The friends play a significant role in exploring themes of storytelling and the relationship between reality and imagination. They help Will navigate his father's larger-than-life tales, ultimately leading him to understand the deeper truths behind Edward Bloom's stories and the importance of family connections.