The Wichita Falls Metropolitan Statistical Area (MSA) is located in north-central Texas. It includes Wichita Falls, the largest city in the area, along with surrounding counties such as Clay and Wilbarger. The MSA has a diverse economy, with key sectors including healthcare, education, and manufacturing. Wichita Falls is known for its rich history and cultural attractions, including the Wichita Falls Museum and Art Center and the River Bend Nature Center. The area also features outdoor recreational opportunities, such as parks and lakes, making it a pleasant place for residents and visitors alike.