The Wichita Falls, TX Metropolitan Statistical Area (MSA) includes the city of Wichita Falls and surrounding areas in North Texas. It is part of the larger Wichita Falls–Burkburnett region, which encompasses Wichita County and Clay County. The MSA is known for its diverse economy, which includes sectors such as healthcare, education, and manufacturing. The population of the Wichita Falls MSA is approximately 104,000 residents, making it a small but vibrant community. The area features various recreational opportunities, including parks, lakes, and cultural attractions, contributing to a quality lifestyle for its inhabitants.