The Wi-Fi Alliance is a global organization that promotes and certifies wireless technology based on the IEEE 802.11 standards. Founded in 1999, its primary goal is to ensure the interoperability of Wi-Fi products and to enhance the user experience by developing and promoting Wi-Fi technology. The alliance also manages the Wi-Fi certification program, which helps consumers identify products that meet specific performance and security standards. By certifying devices, the Wi-Fi Alliance ensures that they can work seamlessly together, making it easier for users to connect to the internet and share data wirelessly.